Chapter 317: A Well-Thought Packaging Design
Atlas Studios Atlas Studios
On Saturday, Wen Xinya agreed to meet Yan Shaoqing and Li Mengjie at the office building of Lanxin Cosmetics with the purpose of discussing and settling on a suitable packaging design and logo for her products. Si Yiyan decided to send her there since he did not have anything scheduled for the day. Wen Xinya gladly agreed because she did not mind letting Si Yiyan know about her affairs.
“Si Yiyan, how long will you stay this time?” she asked, hoping that he would stay longer this time because he often only stayed for a short while before leaving again.
“I came back this time to discuss an oil mine contract. I haven’t settled on a return date yet, but I might be staying for quite some time,” he said smilingly while driving.
Wen Xinya’s heard slipped a beat. She recalled Gu Junling’s words about Si Yiyan owning a large oil mine in the Central region. Could it be…
Not wishing to hide it from her, Si Yiyan said, “I know what you’re thinking. Indeed, Xiasi Group has always been closely connected to the government here, and cooperation has been established ten years ago. Actually, 70% of our oil projects involve the local government.”
After receiving a great shock, Wen Xinya chuckled and asked, “Are you indirectly showing your patriotism?”
Knowing that she was just mocking him, he said, “Of course. The Xiasi Group is known to be a part of the Huaxia Corporation. Of course I have to be patriotic.”
Wen Xinya burst into laughter.
Ignoring her laughter, Si Yiyan said, “The focus of this project is the development of new oil-mining techniques. This new technique that we’ve found can be used to extract up to 90% of the oil in the oil field. It’s almost as flawless as the latest oil-mining technique in M Nation.”
Wen Xinya nodded.
Lanxin Cosmetics was right beside an investment company. Yan Shaoqing and Li Mengjie were both present. Upon sight of Si Yiyan, the two of them gasped in shock.
He stood beside Wen Xinya composedly, exuding a posh and classy aura.
He was born to be looked up to.
Li Mengjie quickly looked away, not daring to make eye contact with him at all. She frantically suppressed her anxiousness and pulled Wen Xinya onto the couch. “You said that the design of the packaging and logo have already been completed. Hurry and show us!”
Wen Xinya nodded and took out a file from her bag. All of a sudden, a piece of A4-sized paper slipped out of the file. Wen Xinya panicked and hurriedly reached out to grab it…
However, Si Yiyan beat her to it and picked up the piece of paper. His lips curled into a smile the moment he saw the sketch.
Wen Xinya extended her arm and exclaimed, “Give me the design sketch!”
Si Yiyan chuckled and said, “But this is not the sketch of your design.”
Wen Xinya placed the other sketches of her designs onto the coffee table and said, “This is the design for the inner packaging. I opted for an embroidered fabric box that’s similar to those used by wealthy ladies during ancient times. It’s rustically beautiful, classy, and posh.”
Every one of her sketches was exquisite, intricate, and beautiful. The box that she had designed was circular and had a plethora of embroidery designs. She had also colored the sketches with vibrant colors.
The sketches had managed to captivate Si Yiyan’s attention as well. He looked at Wen Xinya and remarked, “What a well thought design.”
Yan Shaoqing said, “We’re running a luxury cosmetic business. We must ensure that the boxes are as close to the authentic pieces as possible. Since the industry for porcelain ornament replicas is extremely small and sensitive, it might be difficult to find a supplier for the long term.”
“You don’t have to worry about this. I have a supplier,” said Wen Xinya smilingly.
Yan Shaoqing was shocked but not surprised, for he had always known Wen Xinya to be a capable person who could solve almost anything.
“Is this the design for the exterior packaging?” Si Yiyan asked while flipping through the other stack of sketches. The exterior packaging was a thick and heavy wooden box that was burgundy in color. It had streaks of gold and a carving of a dragon and a phoenix. There were also carvings of flowers and birds on the other boxes that she had sketched.
Wen Xinya explained, “These designs were inspired by different kinds of woods and textures. They’ll look elegant and classy. I’m planning to use a hybrid of natural and synthetic wood. We’ll have to test if the products can fit into the packaging.”
“Great concept. It matches our shop’s decor and theme as well!” Si Yiyan exclaimed in awe. He couldn’t help but find that she never failed to outdo herself.
Wen Xinya raised her brows smugly.
Li Mengjie took a deep breath and asked, “Why have you decided to use wood instead of paper? If we use paper, we can reduce the manufacturing costs, and it’d be much lighter as well.”
Wen Xinya was the pioneer of wooden packaging in the makeup industry.
Wen Xinya explained, “Wood will add on to the elegance of the product and give it a vintage vibe. Since we’re a prestigious brand known for selling luxury cosmetic products, we shouldn’t have to worry about minimizing the manufacturing costs. Besides, most people would usually leave their skincare products at home, especially wealthy customers who’d leave the entire set at home and at the beauty salon. Hence, we don’t need the packaging to be lightweight, either. We can collect the used packaging and recycle them as well.”
Yan Shaoqing said, “I think this is a brilliant idea. The wooden packaging is going to make our products look posher!”
In order to make a cosmetic product look posh, three to four layers of packaging would usually be needed. Thus, it would definitely cost more to produce more packaging. Although the wooden packaging might be costly, they could save on manpower and reduce the types of packaging needed. Hence, the total costs would still be reasonable.
Staring at Yan Shaoqing, Wen Xinya said, “I’ll leave the packaging matters to you, then.”
Yan Shaoqing agreed with a nod. “Sure!”
Handing Si Yiyan another sketch, Wen Xinya said, “This is the product logo.”
Si Yiyan took a close look at it to see that the design was simple. It was a white orchid which had beautiful petals. He did not expect her to be able to come up with such a spiritual and surreal art piece. “Not bad. Well done!”
He then handed the sketch to Li Mengjie, who was taken aback even further. “Just tell me, is there anything you’re not good at!?!”
She used to learn jewelry design. Hence, coming up with such a simple design sketch was only a stroll in the park for her. She teased. “Yeah, I’m bad at committing arson and rape…”
“Screw you!” Li Mengjie clipped, glaring at her.
Wen Xinya couldn’t help but burst into laughter.